essay

The principles of digital video technology in interactive media.

In this essay I shall attempt to understand the principles of digital video technology in interactive media, in order to do this, I shall analyse various applications and uses of digital video technology before covering the technology involved.

The first analysis of interactive video is called always #LikeAGirl which was released in 2014,

The URL of the video can be found on YouTube as https://www.youtube.com/watch?v=XjJQBjWYDTs in the video both males and females are asked to carry out actions such as running, throwing and fighting like a girl would and as each person is performing the action they all have different movements. From watching the video, I would say that the target audience for his video would be young women/girls from the age of 10- mid 20s as at that age they are trying to find themselves and are developing physically and may be having trouble with that, however this could as be aimed at boys as they should also be ware that at these ages its not easy for women growing up and finding themselves as well as them knowing that doing something like a girl is not a bad/negative thing. The digital platform that the video appeared on was YouTube and Facebook this is an advantage as they are common social media sights. The purpose of the video is that it helps young women overcome insecurities as well as change some opinions that people may have about women/girls e.g.: labelling them as weak and unable to do certain things. Mostly the main purpose of this video is to advertise the product that the brand is selling in order o make revenue and get more profits from customers as it is a feminine hygiene product that is commonly used. The image quality is in HD which looks very professional and clear, the editing is simple but clean, there was slow motion added to emphasize the movements used during the running and throwing, also the video was very simple and direct to the audience making it seem personal.

The second analysis of an interactive video is called ‘Evian baby & me’  the URL of this video can be found on YouTube as https://www.youtube.com/watch?v=pfxB5ut-KTs. In this video

a man is walking and notices that he looks different in his reflection on the mirror and when he looks a himself on another mirror he then sees his reflection as a baby, when he sees another big mirror he runs to it and starts dancing as other people join him they also see themselves as a baby on the reflection and the reflection is doing the same movements as them. This is aimed at audiences of all ages as in the video it showed people from various ages even elders as there is one that appears in the video, in order to show that by drinking water you become/feel younger. This video appears on Facebook and YouTube. The purpose of this video is to entertain the audience as well as promote the product that the brand is trying to sell in order to do this they use the video to show the audience that by drinking Evian water you feel younger and healthier. The editing in the video used is simple but in a fun and entertaining way as there is animation to turn the older people to babies to show the concept of drinking the water. The image quality used is HD and the sound quality is vibrant as there is fun music used to liven up the video.

The next video I will be analysing is a user generated video this is any video taken for entertainment to any audience. The URL of this video can be found as https://www.youtube.com/watch?v=PXoUG-U0IHQ. In the video which is a make up tutorial where the woman is showing and talking about the different types of make ups that she uses to apply on her face as well as her showing us how she applies them. The target audience for this video would be aimed at young women aged 15-30 who like doing make up and like going out with glamourous make up. This video appears on Youtube, Instagram and Facebook where the video is advertised. The purpose of this video was for the make up artist to promote the make up products she uses to put on her face as they have been sent to her for her to promote the brand. In the video the lighting was clear and bright in order for the audience to really see the products she used, the editing is very clean as she doesn’t use much effects and keeps it clean to focus more on the make up than anything else, the background used was also simple so that the audience could just focus on her and not what is happening behind her.

The last user generated video I will be analysing is found as https://www.youtube.com/watch?v=OLETYG2DgC0 on youtube. This video is about a couple who are doing a spicy noodle challenge and talk about how they explain about the challenge as it Is viral, in the video you get to see their facial expressions as they eat the hot noodles. The target audience for the video would be mostly females aged 15-27 as they would watch his and aspire to be like the couple in the video, some male audiences would not find this interesting as it is not usually something that they like unlike football or video games. This video would be found on Youtube and Instagram. The video is clear and clean as there is not much features such as fancy writing or effects used. The background is simple and white which makes it easier to focus on the couple and what they are doing instead of the background, the lighting is simple and not too bright as it would distract the couple and the audience, this gives It a simple effect.